Twitter and Plastic Surgery

For the last 2 years, I have been tweeting nearly every day from @DrJYager. Being new to the format, it took a while to figure out what the people want. Is it tips on skin care and anti-aging? Is it the latest new technologies and procedures in cosmetic plastic surgery? Is it special offers or events new from Yager Esthetics? I tried them all.

What I have found in my recent survey is that people just want to learn a little something about me, their potential plastic surgeon. What I like to do, what my interests are, what else I do when I am not in the office. Getting a feel for my personality seems to be what the patients like best.

I have tweeted about my musical group, music I enjoy, and concerts I have seen. I have tweeted about the weather, Latin cultural events, and movies I have recently enjoyed (or didn’t enjoy). I have let people know about restaurants and foods that I enjoy, and have told a few jokes along the way.

I do also mention important events in the office, television interviews and magazine articles when they come out, and sometimes share new products and services we offer at Yager Esthetics.

So follow me on twitter @DrJYager, and get to know your plastic surgeon a little bit better. New friends are always welcome.


Social Media and Plastic Surgery

Social media has become an important communication tool for Yager Esthetics as well as many other practices. As my practice has evolved from its opening in 1997, I have found that the majority of the referrals still come from my existing patients, but I have seen a tremendous increase in patients from the internet.

While I do not participate in Facebook for my personal life, I have found it helpful for my practice and patients. It gives a little more connection to what we do at Yager Esthetics. In a little more than a year or so, we have created a following with minimal efforts. We will concentrate a little more on this in 2013.

My weekly blog has been going without fail for about 2 years now, and my patients seem to enjoy these little insights into my writing style and thoughts. If you are reading this, please comment and let us know how to make it better, or if there are topics you would like me to comment on.

Twitter is also a very exciting part of my plans for the year to come. We usually tweet at least daily, but I promise to use my mobile app to help keep my followers entertained and informed for the future. The format is fun to work in.

I look forward to connecting on a more personal level (social media wise that is) with all of you. I want you to feel a part of what we have been building for over 15 years. So please follow me, like me, read my blog and mention me. I need all the Facebook friends I can get!